Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
1。 头绪分明,脉络清楚
写好记叙文,首先要头绪分明,脉络清楚,明确文章要求写什么。要对所写的事件或人物进行分析,弄清事件发生、发展一直到结束的整个过程,然后再收集选取素材。这些素材都应该跟上述五个“ W ”和一个“ H ”有关。尽管不是每篇记叙文里都必须包括这些“ W ”和“ H ”,但动笔之前,围绕五个“ W ”和“ H ”进行构思是必不可少的。
2。 突出中心,详略得当
在文章的框架确定后,对支持故事的素材的选取是很关键的。选材要注意取舍,应该从表现文章主题的需要出发,分清主次,定好详略。要突出重点,详写细述那些能表现文章主题的重要情节,略写粗述那么非关键的次要情节。面面俱到反而使情节罗列化,使人不得要领。这一点是写好记叙文要解决的一个基本问题,也需要一定的技巧。如:
One night a man came to our house and told me, "There is a family with eight children。 They have not eaten for days。" I took some food with me and went。
When I finally came to that family, I saw the faces of those little children disfigured (破坏外貌) by hunger。 There was no sorrow or sadness in their faces, just the deep pain of hunger。
I gave the rice to the mother。 She divided the rice in two, and went out, carrying half the rice。 When she came back, I asked her, "Where did you go?" she gave me this simple answer, "To my neighbors — they are hungry also!"
3。 用活语言,准确生动
记叙文要用具体的事件和生动的语言对人、事、物加以叙述。一篇好的记叙文的语言既要准确、生动,又要表现力强,这样才能把人、事描写得具体生动,其可读性才强。试比较下面一篇例文修改的前后效果。
原文:
One day Xiaoqiang was wandering away。 He was soon lost among people and traffic。 He could not find the way back home and started crying。 Just then, two young students who were passing by found him standing alone in front of a shop and crying。 They went up to Xiaoqiang and asked him what had happened。 Xiaoqiang told them how he got lost and where he lived。 The two students decided to take him home。 Mother was pleased to see Xiaoqiang come back safe and sound。 She invited the two students into the house and gave them some money, but they didn't take it。 She served them with tea but they left。
修改后:
The other day, five-year-old Xiaoqiang left home alone and wandered happily in the street。 After some time, he felt hungry so he wanted to go back home。 But he found he was lost among the crowded people and heavy traffic。 When he could not find the way home, he started and crying。 Just then, two young students who were passing by from school found him sanding crying in front of a shop。 They immediately went up to him。
"Little boy, why are you standing here crying?" they asked。
"I want Mom, I go home。" said the boy, still crying。
"Don't worry, we'll send you home。"
And they spent the next two hours looking for the boy's house。 With the help of a policeman, they finally found it。
When the worried mother saw her son come back safe and sound, she was so thankful and she invited the students into her house。 Gratefully, she offered them some money, saying it was a way to express her thanks, but the young students firmly refused it and left without even a cup of tea。
曾几何时,考研命题人有一颗赤裸裸地蹭热点的心。
An American Girl in Traditional Chinese Costume
2002年 2002年1月考场上出现的这幅漫画不得不让我们想到2001年的大事件——北京申请到了奥运会以及中国加入世界贸易组织(WTO)。
这两件事情都涨了国人士气。更为重要的是,它们使得中国传统文化以前所未有的速度在世界各地传播,所以我们才看到“越来越多的外国人热衷于体验传统中国文化”。
命题人关注的是普遍社会现象或群体,而不是特殊事件或某一类体量相对不大的特殊群体。
2017年这一年考查的和阅读有关的态度是不分年龄不分社会阶层的,具有普遍性,几乎和所有人有关。
与其只提要求,不如做个榜样
2016年 表面上看,这一年的话题与青少年这一群体相关。但仔细一想,这是一个全民话题。因为我们每个人从小在父母的.教育下成长,等到自己为人父母后便会转换身份去教育下一代,所以这一话题具有极大的普遍性。
2008年如果你认为这幅漫画关注“残疾人”这一少数群体就大错特错了。事实上,漫画中的残疾人指的是我们每一个人、团体甚至国家。
无论个人、团队还是国家都有自己的优点(健全的那条腿)和缺点(残缺的那条腿),所以漫画告诉我们“应该与其它人、其它团队或国家合作、优势互补、实现双赢。”因此,这幅漫画具有普遍性,涉及每一个人。
Last Sunday, Jim went out to fly a kite. The kite flew highly in the sky. Jim ran with it happily.
Suddenly the line was broken and the kite flew away. Soon it disappeared. Where was it?
Jim had no idea. So he had to run here and there to look for the kite. At last he saw it on the top of the tree. He tried to get it down. But he couldn’t. He felt sad.
世上自古以来有许多为土地或金钱而发生战争,可你们见过为几个又小又轻的气球发生“战争”的吗?我就曾目睹过这样的事。
一个星期日,我和弟弟及家人兴致勃勃地来到肯德基餐厅,准备在哪儿一饱口福。就餐时,餐厅的服务小姐组织用餐的小朋友到门口围成圈做游戏。做玩游戏,他拿来一把气球,准备送给小朋友留作纪念。小朋友都安静地排好队等着。谁知在旁边观看的大人却再也等不及了,一拥而上,冲进小朋友的圈内,争先恐后地抢气球。不管是衣冠楚楚的男子汉,还是打扮入时的摩登女士,都不故一切地往前挤,高高踮起脚尖,胳膊伸得长长的,生怕拿不到。我看见一个小伙子,他身材魁梧,身体健壮。仗着身高体壮,他挤到了最前面,拿了两个气球,脸上立刻显出了一种满足感,招呼他的孩子道:“乖儿子,看,爸给你抢了两个气球呢!”在争抢的队伍中,女士也不甘示弱。有一位戴着金首饰、背着真皮皮包、穿着时髦的女士,也像长臂猿一样伸着胳膊抢气球,可惜没抢到。只见她急的面红耳赤,绷起了脸,还唠叨着“为什么不给我家孩子”之类的话。仅仅几分钟,30多个气球已经被一抢而空,而本应得到礼物的小朋友只得望“球”兴叹了。
望着眼前的这一幕,我想了很久。这大人其实都是为自己家的孩子抢气球,从表面上看是爱孩子的表现,但不知他们想到了没有,他们这种行为与平时他们嘴上常对孩子讲的“要学孔融让梨”、“要举止优雅,文明礼貌”都是自相矛盾的。孩子们看到家长的所作所为,还怎么可能听得进那些说教呢?许多人都说独生子女太自私,根源在哪儿呢?是不是跟那些唯恐自己的`孩子吃亏的家长有很大的关系呢?如果我们长大后都是这样的人,我们的社会将是什么样的?
发生在我们身边的这件小事,难道不值得深思吗?
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