在书信最后一行,署上写信人的姓名。署名应写在正文结尾后的右方空半行的地方。如果是写给的亲属、朋友,可加上自己的称呼,如儿、弟、兄、侄等,后边写名字,不必写姓。如果是写给组织的信,一定要把姓与名全部写上。而在署名之后,有时还视情加上“恭呈”、“谨上”、“敬上”等,以示尊敬。上述自称,都要和信首的称谓相互吻合。
日期一项,用以注明写完信的时间,写在署名之后或下边。有时写信人还加上自己的所在的地点,尤其是在旅途中写的信,更应如此。
Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
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